A website that turns visitors into loan applications

AMICredit is a credit broker. It does not lend money itself; it reviews each client's profile and compares financing options from several banks and non-bank lenders, from personal loans and credit cards to mortgages and refinancing.

For a business like this, the website is the main source of new clients. It had to explain clearly what a broker does, rank for searches on every loan type and, above all, get visitors to a complete application quickly.

We put the loan application at the heart of the site. The form can be opened from any page and asks only for what advisers need for a first assessment: loan type, amount, county, contact details and income bracket, together with the required data-processing consents.

Applications are captured through a dedicated WordPress module, and once submitted the client is taken straight to online identity verification, so the process keeps moving without a branch visit.

Around the form, the site has a page for every loan product, bank or non-bank, a blog with practical finance guides and clients' Google reviews shown on the page to build trust from the first visit.