Amdor
Cotton bed linen sewn in Coșereni: an online shop built from scratch, with product pages that answer questions before they are asked, integrated delivery and multi-channel campaigns.
The context
Amdor sells four-piece bed linen sets in ranforce cotton and satin damask, cut and sewn in a workshop in Coșereni, Ialomița county, Romania. Each set includes a 240×240 sheet, a duvet cover and two pillowcases.
The challenge is the classic one for textiles sold online: shoppers cannot touch the fabric and are not sure the set will fit their bed.
The solution
We built the shop on WooCommerce with a custom, understated theme that puts the product and the workshop first. On the home page visitors choose straight away between the two fabrics and see what they get: 100% cotton, delivery in 24–48 hours, payment by card or cash on delivery.
The product page answers the questions that would otherwise end up as phone calls: a table shows which mattress sizes the set fits and which it does not, followed by the exact contents of the set, fabric specifications and washing and ironing instructions. Shipping costs, the free-delivery threshold and the cut-off time for same-day dispatch sit right next to the buy button.
At checkout, delivery is integrated with Cargus, including picking a Ship&Go point on a map, and payment runs by card through WooPayments or cash on delivery. Every product carries structured data for Google (price, stock, shipping, return policy), and a blog with guides on fabrics, sizes and care answers common search questions.
We run the advertising on Google, Facebook/Instagram and TikTok, with separate awareness and sales campaigns. Tracking runs through Google, Meta Pixel and TikTok Pixel, and only after visitor consent, via a category-based cookie banner.
In detail
A table on every product showing which mattress sizes the set fits and which it does not, so the size is clear before ordering.
Door-to-door courier or a Ship&Go point picked on a map right in the cart, with the free-shipping threshold clearly shown.
Online payment through WooPayments or on delivery, plus a phone confirmation of every order before dispatch.
Price, stock, shipping costs and return policy marked up on every product, for rich results in search.
Google Ads, Meta and TikTok, with separate campaigns for brand awareness and for selling the linen.
Articles on ranforce, satin, sizes and washing that answer real searches and lead readers to the sets.
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