Weekly organic produce orders on autopilot, no phone calls needed

Coșul Bio delivers certified organic vegetables, fruit and other groceries from growers in Greece, Bulgaria and Romania straight to customers' homes. More than 100 products, free delivery within Bucharest and express courier delivery to the rest of the country.

The business runs on repeat customers: subscribers receive the same basket every week and can change it between Monday and Wednesday. That kind of flow is hard to manage by phone and email, so the shop needed a system that keeps track of subscriptions, quantities and delivery days.

We built an online shop designed around the subscription rather than the one-off order. Customers go through a three-step form (terms, personal details, their basket), pick a delivery day and time window, and the order renews automatically every week.

From their account, customers can change products, switch to occasional orders or set a "holiday" to pause deliveries. The price list is public and split into vegetables and fruit, with country of origin and unit for every item, so shoppers know exactly what they are getting before they sign up.

Recurring orders no longer depend on a weekly phone call: customers set up their basket once and only adjust it online when they want to.