Building material orders sent online for a tailored quote

Clayderman Corporation SRL runs a building materials depot in Nicorești, Galați County. The range is wide and varied: adhesives, plasters, screed, rebar, aerated concrete blocks and bricks, timber cut to size, OSB and chipboard, wood pellets and firewood, even machinery.

With building materials, the final price depends on quantity, distance, stock and transport. A classic online shop with fixed prices and instant checkout did not fit the way the depot works. It needed a catalogue where customers can find products easily and send their list, with the price set afterwards by the depot.

We designed a site that feels like an online shop, but whose basket works as a quote request. Customers search for products, add them to the basket with the quantities they need and send the list together with their contact and billing details. The depot picks up the request, works out the price based on quantity, distance, stock and transport, and sends the customer a quote.

The catalogue is organised into multi-level categories (for example Construction, Adhesives, Polystyrene adhesive) and offers filters on the attributes that matter for each category: width, thickness, length, weight, manufacturer, or indoor and outdoor use. A product can show an indicative price or no price at all, and the basket tells the customer clearly that the final price will follow.

The project also covered the visual identity: the rabbit logo, the orange and blue palette, and how it is applied across the site and on a sticker for the depot.